There are a ton of different boxes on the market. However, not a single one of them holds as much importance as eco-friendly packaging. It comes with a sturdy design that is also easily biodegradable. It offers a whole new range of benefits to brands, customers, and the environment. All of the advantages of such packaging make it a necessity. Therefore, it is no longer a choice or a want. The major advantage is that it can be made in a wide range of shapes and sizes. Some of the major reasons why this packaging has become a need in the changing era are presented below:
Eco-Friendly packaging reduces carbon footprints.
The biggest advantage of eco-friendly packaging is its reduced carbon footprint. These types of boxes are made from material that is good for the environment. As the construction does not involve any harmful or toxic materials, the overall production omits less carbon. These boxes reduce the amount of waste. Moreover, such packaging also does not take up much storage space as compared to regular boxes. Therefore, a larger number can be delivered in cargo. This reduces the number of vehicles required to move the packaging from the warehouse to the consumers.
In addition to that, the amount of space in the warehouse also decreases. Lesser vehicles and factory space greatly reduce the carbon emissions of a brand. A lower carbon footprint is probably the best benefit of this type of packaging. Carbon has a direct influence on our environment. So, when it is omitted in a larger amount, it leads to catastrophic damage. Therefore, fewer carbon omissions by brands are what consumers are looking for these days. And sustainable packaging is the best solution to it!
Biodegradable and easy to decompose
Another fact that makes eco-friendly boxes of great importance is that they are easily biodegradable. They do not stick around for too long in their original state. Although this type of packaging is made from materials that are good for the environment, they degrade easily. The most common eco-friendly material in packaging is kraft paper, which is highly biodegradable. On the other hand, plastic has the opposite case. Therefore, it does not decompose easily, hence leading to the need for chemical decomposition. This leads to further damaging the environment. Many customers are becoming aware of how packaging is destroying our planet. This is why they are moving toward more biodegradable options. So, when a brand presents its products in green packaging like eco-friendly gift boxes, it attracts customers quickly.
Convenient for recycling
Recyclability of eco boxes is a factor which is making them a big need of time. They are made from eco-friendly materials that are good for the environment. Therefore, the package biodegrades very easily. However, if the buyer does not want to degrade them, there is always the option of reusing them. This type of packaging has a recyclable nature and offers multiple uses. Recycled cardboard boxes can be repurposed for a wide range of different tasks. They are suitable for storage of children’s items, or for putting magazines and a lot more stuff.
In addition to that, you can also cut and turn them into something artsy for decorative purposes. Recycling is always a great way to reuse older packaging. This is another reason why customers prefer eco-friendly packaging materials. Instead of using the item a single time and then disposing of it, you can use it multiple times to keep the environment safe.
Better Brand Image
Green boxes are quite amazing for boosting the image of a brand. No matter what the business is, an eco-friendly logo always gives it a boost. Whether the package is for food items or beauty products, this type of packaging is suitable for all. It creates a better image of the business in the eyes of the customers. When the buyers see the green logo as environmentally friendly, they assume that the quality of the product is also good. It also leads them to believe that business cares about the environment. Therefore, when a brand cares so much about its surroundings, it will care about the quality of its products as well.
When customers see multiple similar products from different brands on the aisle, they cannot decide which one to opt for. However, the logo of eco-friendly makes that decision easier for them. They automatically move to the product, which comes in eco packaging. Once a single product impresses them, they will always look at the different products of the same brand. This will not only boost the image of the brand but also give a hike to its sales.
More Exposure to the Brand by Eco-Friendly Packaging
The last great advantage of sustainable packaging is that it increases the exposure of a brand tenfold. When there are plenty of products on a shelf, the customers may overlook the product of your brand. They might not even spare it a glance. However, when it comes inside green packaging, the label will grab the customer’s attention. It will speak volumes about the quality of the product and the brand. The customers will feel compelled to purchase it, and then their eyes will always search for the name of that certain brand in the market.
Therefore, the green logo makes a product stand out from the crowd. It makes it possible for the brand to have more exposure in the market in comparison to the rest. More exposure means that they will not have to suffer from a loss. Lastly, they will also not have to put up with disappointment from customers.
Gone are the days when a brand could place its products in simple boxes. These days, customers are demanding packaging that is good in appeal as well as for the environment. There is just one that fits that description, and that is eco-friendly packaging. It has become a need of the hour for every business rather than a choice. Read this article to find out how many advantages this type of packaging offers to brands. Plus, you will also come to understand its role in your business success.