Classification of Influencer Marketing and how to choose one?
In the last section, we looked at the definitions of influencers and influencer marketing.
Today, let’s look at the classification and characteristics of influencers based on the number of followers.
They can be broadly divided into four categories: mega-influencers, macro-influencers, micro-influencers, and nano-influencers.
Influencer marketing is marketing after all.
The goal of marketing is to get the maximum results (exposure, inflow, conversion) at the minimum cost.
Therefore, the strategy of influencer marketing may be different depending on the marketing resource of the industry or company to which one belongs. No, it has to be different.
Let’s look at the classification and characteristics of influencers.
Based on the number of followers, they can be broadly classified into mega, macro, micro, and nano influencers.
– Mega Influencer
A mega-influencer is an influencer with more than 1 million followers. As you can see, there are many offline superstars as much as the best online stars.
Promoting promotional marketing with them has advantages such as ripple power of millions of followers, brand credibility, and systematic business progress. However, there is a downside that it is expensive.
– Macro Influencer
A macro influencer is an influencer with 100,000 to 1 million followers.
They are in various fields such as beauty, food, and games, and they attract and retain followers based on their specialized content in each field. Examples include meat man, carton tube, etc.
When conducting promotional marketing with macro influencers, they can receive a lot of support for their own content production, and their high reach is an advantage because they have a fandom (followers) in a specific field.
However, you should not be fooled by the number of followers of a macro influencer, and you should check the actual engagement, such as the number of views and likes. In addition, a macro influencer with close to 1 million followers may demand a high price like a mega influencer, and a macro influencer with close to 100,000 followers may not achieve the desired result.
– Micro influencer
Micro-influencers refer to influencers with 10,000 to 100,000 followers. Most of the cases are extended after operating SNS accounts related to personal hobbies and tastes. Since micro-influencers are more likely to maintain a close relationship with their followers, they can create a feeling of being conveyed by a friendly brother or sister, such as a joint purchase. Hiring the micro influencer platform India will be the best choice for your business.
However, with the likes, follow purchase service becoming popular; it has become more important to verify the authenticity of micro-influencers. Since promotional marketing can be carried out at a relatively low price, one way is to find micro-influencers that fit well with the company’s brand, grow together, and create a brand.
– Nano Influencer
A nano influencer is an influencer who has 10,000 to 10,000 followers. Their followers see influencers as friends, and their credibility is relatively high.
If your product/service targets a specific region/field, working with several nano-influencers involved will also be effective marketing. However, like a micro-influencer, it is necessary to check whether or not it is a net exhaust.
After all, a strategic approach is essential in influencer marketing depending on the industry group and marketing budget to which the company belongs. For this, you should hire Nano Influencer Agency.