Mon. Feb 6th, 2023

Do I Really Need a Logo?

A visual identity must be an integral part of a business plan and any marketing strategy if you want to make your mark in this market.

You need a logo if you have a message to send to an audience if you are trying to seduce them with a product or service or if you want to capture their attention with responsive web design services So, in summary, a good logo:to raise awareness or inform them about a particular subject.

  • Makes a great impression
  • Attracts new customers
  • … and preserve your current customers
  • Helps you stand out from your competition
  • Builds trust and professionalism

To help you in your thinking, let me give you a little history lesson before moving on to the more technical notions of design and marketing.


The evolution of the modern logo

Typography to remember its printer

The modern graphic logo is an evolution of the typographic logotype of the printers’ era, at the beginning of the 19th century. Printers were often booksellers and publishers of their own works. So, it was only natural to find their shop sign on the covers of books once printed.

Visual character to show up from the competition

We can then assign the attractiveness of the logo to the advent of mass production, the early stages of the competition, and the usage of marketing to stand out.

It is now becoming important and even essential to create our own visual identity to differentiate our product from that of another. In general, advertising companies/agencies and their graphic designers are used to design a logo with affordable logo design packages. This can take the form of a logotype associated with the name of the company, a service, or a product.

The logo immediately became an essential element in advertising and the economy. Some companies come to acquire such commercial notoriety that the name of the latter no longer needs to appear among the advertising visuals. The emblem logo is enough.


The modern logo

Derived from the word logotype, a logo is “a figurative composition used to visually identify, in an immediate way, a company, a brand, an association, an institution, a product, a service, an event or any other kind of organization for the purpose to make itself known and recognized by the public and markets to which it is addressed and to distinguish itself from other objects in the same industry.

But a good logo that stands out, how do you get there? What are the determining factors, or at least which can help, so that a logo can mark the imagination, occupy a place in the collective consciousness of a potential target audience?

Let’s see…


A trendy or more classic logo?

It is easy to be seduced by trends and fashions and certainly we must take this into account. But, too often, some  treatments are rooted in the time in which they were designed, using popular treatments such as effects in Photoshop or color or font/typography of the year.

One of the relatively recent moments when the integrity of the  was put to the test is the arrival of the Internet and the possibility of animating your logo l

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